I have a broad range of experience creating holistic and innovative UX solutions for consumer and enterprise level websites and mobile apps. I am a creative, analytical and passionate UX professional with a great business and design background. I specialise in UX design, front-end development, graphic design, visual identity and business development.

My aim is to create better experiences, making the web, applications and technology easier for the user. I simplify communication barriers by bridging the gap between the business, end-users, project managers and developers. In my work as a UX professional I draw largely on my experience as a photojournalist, where I have gained extensive experience in interviewing techniques and observation in the field.



Masters Degree in E-Business – IT University of Copenhagen


Web design & Usability – Danish School of Media and Journalism


Bachelor of Photojournalism – Danish School of Media and Journalism


UX/UI Design
Front-end development (CSS & HTML)
Visual communication
Project management
Adobe XD



It’s not about right-brain vs. left-brain thinking. It’s about taking a holistic approach to the projects I work on — grounding myself in understanding, gaining perspective, embracing the collaborative process, finding ways to test multiple ideas and iterating — to arrive at the most effective and user–friendly solutions. In the process, I rely on both my analytical and creative skills.

Research to understand

I rely on my business background to take in market research, define business goals, and learn about the brand, the product and the stakeholders.

Tools: Competetive Analyses, BMC, Heuristic Evaluations, Stakeholder Interviews



Listen to learn

I structure interviews to elicit storytelling, and I document users’ thoughts, feelings and actions when conducting contextual inquiries and user testing.

Tools: Questionnaires, User Interviews, Usability Evaluation & User Stories



Synthesize to define

Pulling together what I’ve learned, I model representative experiences, tasks and mindsets to articulate the users’ goals, and define and frame the problem.

Tools: Personas, Empathy Maps, Mind Maps. Experience Maps, User Needs Analysis & User Journeys



Generate concepts

Collaboration is essential to any ideation process, whether though team brainstorming or engaging in participatory design with stakeholders and customers.

Tools: Structured Brainstorming, Ideation Workshops, Concept Organization, Problem Framing, Sketching & Storyboards



Visualize the interaction

Visualizing and diagramming the user interaction is something I do in tandem with prototype development, as it is informed by user feedback on user testing and serves to guide later iterations.

Tools: Use Cases, Wireframes, User Flow, Diagrams & Site Maps



Communicate the idea

I take concepts from sketches and wireframes into visual/tangible MVPs and develop low, medium and high fidelity prototypes at multiple stages to get perspective and test with users.

Tools: Rapid Prototyping, Paper Prototypes, HTML Prototypes & Visual Mockups



Test the prototype

Getting timely and useful feedback on prototyped ideas in a structured or informal setting is crucial to the iterative process.

Tools: Usability Testing, Card Sorting, A/B Testing & Guerilla Testing



Refine and repeat

The feedback from the testing is what drives the iterative process, giving me essential insight into refining the prototype, rethinking the interaction, even generating more concepts.


If a picture is worth 1000 words, a prototype is worth 1000 meetings

Tom & David Kelley, Creative Brothers at IDEO