Digital Transformation: Annas Højskole
From zero online presence to a thriving digital ecosystem
The Challenge
Annas Højskole had no digital presence, relying entirely on manual processes for course registrations and student communications. This created significant administrative overhead and limited their ability to reach potential students effectively.
Client Goals
- Establish a professional online presence
- Streamline the course registration process
- Create effective digital marketing channels
- Reduce administrative workload
- Build a foundation for digital growth
My Role
As the sole digital consultant, I was responsible for:
- Website strategy and UX/UI design
- Brand identity development
- Technical implementation
- CRM integration and automation
- Digital marketing setup
The Solution
I developed a comprehensive digital ecosystem that included:
Brand & Design
- Created a new visual identity including logo design
- Designed a modern, user-friendly website
- Developed marketing templates for social media
Technical Implementation
- Built a custom WordPress website
- Integrated HubSpot CRM
- Created optimized registration forms
- Implemented newsletter functionality
- Developed front-end components
Digital Marketing
- Set up automated email marketing workflows
- Created newsletter templates and campaigns
- Established social media presence
- Developed content guidelines
The Results
The digital transformation delivered significant improvements:
- Achieved full booking rates for courses and travel programs
- Established newsletter as a key communication channel
- Reduced administrative work through automation
- Created scalable digital infrastructure
- Improved student engagement and communication
Key Learnings
- The importance of understanding user journey in educational context
- Value of integrated systems in reducing manual work
- Impact of consistent branding across digital touchpoints
- Balance between aesthetics and functionality in conversion optimization
Technologies Used
- WordPress
- HubSpot CRM
- HTML/CSS
- JavaScript
- Email marketing platforms
- Design tools (Adobe/Figma)