Gamifying Respiratory Training at Airofit
Airofit is an innovative health tech startup that has revolutionized respiratory training through their smart breathing training device and companion app. The system combines cutting-edge hardware with intelligent software to help users improve their breathing patterns, lung capacity, and overall respiratory strength. The product serves a diverse user base, from professional athletes seeking performance enhancement to individuals managing respiratory conditions.
Challenge
The primary challenge was to address user engagement and retention in respiratory training—a practice that, while highly beneficial, can feel repetitive and technical in nature. Key issues included:
- Users often struggled to maintain consistent training schedules despite understanding the benefits
- The technical nature of breathing exercises made it difficult for users to track their progress intuitively
- Limited social reinforcement in what is typically a solitary training activity
- Need to transform abstract breathing metrics into meaningful, motivating feedback
- Difficulty in maintaining long-term user engagement with the platform
Approach
To address these challenges, I developed a comprehensive gamification strategy that transformed routine breathing exercises into an engaging, reward-driven experience. The approach included:
