MS doesn’t follow a rulebook – it writes a different story for each person it affects. This uniqueness is exactly what makes tracking and treating the condition so challenging. Imagine trying to piece together a year’s worth of health experiences during a brief doctor’s visit. It’s like trying to summarize a novel in a single paragraph – crucial details inevitably get lost.

Through our research, we discovered a common thread in patients’ stories: the frustration of annual doctor visits that felt too brief and too far apart. These precious moments with healthcare providers needed to count, but patients struggled to recall the subtle changes in their symptoms over such long periods. They described feeling like they were facing their condition alone, carrying the mental burden of remembering every significant moment or change in their health journey.

We saw an opportunity to transform this experience. By designing tools that could capture these important moments as they happened, we could help patients tell their complete health story with confidence. Rather than relying on memory alone, they could bring objective, detailed insights to every healthcare conversation.

Our approach centered on a deeply human-centered discovery process. We knew that to create something truly meaningful, we needed to walk alongside MS patients in their daily journey. Through intimate conversations, collaborative design sessions, and continuous feedback loops, we uncovered the real challenges they faced – not just the obvious ones, but the subtle pain points that impact their daily lives.

Working closely with patients taught us that empowerment comes through understanding. Every user testing session and interview revealed new insights about how people with MS navigate their health journey. We didn’t just gather feedback – we built genuine connections that helped us understand what support really means to someone living with MS.

This collaborative spirit guided our feature selection and design decisions. By combining our design expertise with direct patient input, we crafted features that weren’t just useful on paper, but genuinely empowering in practice. Our goal was to give patients the tools and confidence they needed to have more meaningful, data-informed conversations with their healthcare providers.

Living with MS is complex enough – we believed that managing it shouldn’t be. Our vision was to create an app that would feel like a natural part of our users’ daily routines, not another task on their to-do list. Every feature we designed needed to feel intuitive, supportive, and genuinely helpful.

We built a comprehensive suite of tools that work together seamlessly: from daily symptom tracking that feels as natural as checking your social media, to mood journals that help users understand their emotional patterns. The functionality tests we designed give users objective insights into their condition, while our carefully crafted health reports transform all this data into meaningful conversations with healthcare providers. Everything connects and flows together, making complex health management feel more manageable.

The impact of our design-first approach spoke for itself. We launched in Germany as our first market, and the response was remarkable – over 2,000 people downloaded the app within just two months. This rapid adoption validated what we’d learned during our research: patients were eager for tools that could help them take control of their MS journey. Working closely with our development and pharmaceutical partners, we turned months of careful design work into a market-ready product in just six months – a testament to the power of user-centered design combined with efficient execution.